For thousands of years women in Southeast Asia have used coconut oil as a treatment for shinier and healthier hair. Traditionally, this treatment takes at least up to an hour to complete. Nowadays, with little time to spare in our busy schedules, we created a shampoo with coconut oil as its main ingredient! A delicate cold process ensures the nutrition of the oil is preserved so you can be assured your hair is on its way to being shinier and healthier while a natural soft coconut scent will give you a refreshing sensation.